Publishing for Small Press Runs—How to Print and Market from 20 to 200 Copies of Your Book. Second Edition, 2004, ISBN-13: 978-0-9658380-8-5 (ISBN-10: 0-9658380-8-0), 372 pages, 6" x 9", trade paperback, $19.95
Gary Michael Smith
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This pioneering book provides valuable and current information on publishing and printing books in short press runs using digital methods for both book covers (digital offset press) and text (digital photoreproduction), print on demand with point-of-purchase book manufacturing machines, and electronic or “virtual” publishing and distribution. Publishing for Small Press Runs teaches writers about the importance of appropriate cover design, as well as how to use publishing industry standards for registering and copyrighting their work. Authors learn how to promote books using creative and effective marketing methods to locate the appropriate markets to sell their books directly through bookstores or through online booksellers. With 22 figures and 9 tables, Publishing for Small Press Runs has sold internationally and currently is used as the course text/reference guide at five universities and for various seminars on writing and publishing.
Part One Todays Industry
1 The Popularity of Self-Publishing
2 Good Reasons to Self-Publish
Part One addresses the growth of independent publishing as a cost-effective and efficient means for disseminating an authors works. It also provides insight into the pitfalls and drawbacks of private publishing.
Part Two Getting Started
4 Imprints, Logos, and Business Entities
5 Developing a Unique Idea
6 Deciding What to Publish
7 Creating Your Writing Environment
Part Two gives advice on developing an imprint and maintaining a sense of professionalism. This section also provides guidance on generating ideas and deciding what to publish, and offers suggestions on building a work environment that offers the most productivity and least distraction for both writing and publishing.
Part Three Preproduction Tasks
9 Identifying Potential Markets
Part Three provides valuable information on properly registering publications with agencies such as R.R. Bowker and the Library of Congress Copyright Office. This section also helps readers identify markets for their books while being aware of funding sources.
Part Four Writing and Production Work
10 Writing Your Book
11 Developing Artwork
12 Producing Your Book
13 Printing On Demand
Part Four helps the author-publisher with issues such as writing and revising a book and deciding on the necessity of artwork. Technologies and a variety of processes and procedures are offered with regard to printing and binding production work.
Part Five Marketing and Distribution
14 Developing Marketing Materials
15 Developing Alternative Marketing Strategies
16 Selling via Mail Order
17 Filling Orders
18 Distributing Your Book
19 Virtual Publishing
Part Five gives the author-publisher insight into the inner workings of marketing. Traditional as well as more creative marketing methods are covered, as is an abundance of information on inexpensive methods for distributing books. Detailed procedures for efficiently filling orders and keeping track of financial accounts are provided, and information on how to get books into readers hands is included. In this second edition, more detailed information is included regarding virtual publishing and distribution of electronic books using online sources.
Publishing for Small Press Runs is available through your favorite bookstore. Or, use the order form to order directly from Chatgris Press. Need to think about it? Download the brochure.
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